Product Capabilities

The Full Picture Wearable

Location-aware livestock wearables built for New Zealand pastoral dairy farms. Designed for the way you farm.
See It In Action
What ProTag Does

Core Features

Everything you need to make better decisions, faster.

LED-Assisted Drafting
Tags illuminate when cows need drafting. No drafting gates required.
Works in herringbone sheds
Configurable colours for different draft reasons
Remote Oversight
Monitor your farm from anywhere. Get alerts, view mob locations, track performance remotely.
Digital farm map
Real-time alerts
Historical data analysis
Pasture Utilisation
Understand how your pasture is being utilised with post grazing summaries.
Grazing heat maps
Rotation tracking
Feed allocation estimation
Heat Detection
Heat alerts backed by rich behaviour and location data.
Tuneable thresholds
Submission register
Real-time incalf tracking
Location Tracking
Know exactly where every cow is, any time of day.
Instant cow location
Historical farm wide replays
Per animal distance traveled
Wellness Monitoring
Detect abnormal behaviour and activity changes early.
Alerts on behaviour deviation
Mob level baselines
Location based normalisation
The ProTag App

See It In Action

Powerful insights at your fingertips. Track individual cows, monitor herd movements, and detect critical events —all from your mobile device.

iPhone Frame
Individual Cow Monitoring

Complete Cow Profiles

Every cow gets a detailed profile showing daily vitals, activity patterns, and health metrics. Compare today's behaviour against historical averages to spot issues early.

Daily Vitals Dashboard
Rumination, grazing, activity, and rest times with percentage changes
Current Location & Mob
See which paddock and mob each cow is in — updated in real-time
Tag Battery Status
Monitor solar-powered tag performance and battery levels
iPhone Frame
Full Location History

Track Movement Over Time

See exactly where your cows have been throughout the day with time-stamped location history. Replay movements to understand patterns and identify unusual behaviour.

Time-Lapse Movement Replay
Scrub through the day to see where cows traveled and when
Aerial Farm View
Your farm map with paddock boundaries and infrastructure overlaid
Find Cows Instantly
No more searching paddocks — locate any cow in seconds, even if they are in the wrong mob!
iPhone Frame
Pasture Utilisation

Spatial Heat Maps

Visualise where your cows are spending their time across the farm with cumulative location heat maps. Understand pasture utilisation patterns and identify areas of high or low grazing activity.

Cumulative Time-Spent Analysis
See which areas of paddocks get the most use — hotspots show heavy activity
Optimise Pasture Management
Identify underutilised areas, water access issues, or fence problems
Grazing Behaviour Insights
Understand how your herd actually uses the pasture — not just where they are