ProTag detects active groups, riding events and changes in social behaviour, and combines these with other metrics such as rumination time and activity to improve accuracy. This means more cows in calf and days in milk. It also eliminates the need for pregnancy scanning, and can even pick up slips earlier, allowing re-insemination before the end of season.

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ProTag tracks the actual distance travelled by a cow, along with steps taken and changes in gait, to provide robust lameness detection. It can then provide a heatmap of exactly where on your farm cows suffer injuries, to allow you to find and fix potential problem spots.

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By measuring grazing patterns and behaviour, ProTag provides an estimation of individual feed intake. This allows you to understand the efficiency of each animal by comparing intake with milk production or weight gain. It also automates the calculation of post-grazing residuals to streamline the efficient management of pasture.

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Know the exact location of your cow at crucial moments. When ProTag issues a health alert for a down cow or calving issue, it will show you exactly where your animal is, to allow you to act fast – you no longer have to wait for one to be drafted through the shed to have a vet check on a cow.

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